808’s & Heartbreak is the forth studio album for Kanye West, and boy is it different. The end of 2007 and into 2008 hasn’t been too kind to Kanye. The death of his mother Donda and split with ex-fiance Alexis Phifer within a couple of months had a deep effect on ‘Ye and 808’s & Heartbreak is the manifestation of that pain in music. Don’t come in expecting Kanye like you’ve heard him on College Dropout, Late Registration, or Graduation. In fact, don’t expect Kanye to rap. Just clear all that out of your mind and enter 808’s with no expectations. There’s genius to be found here, but it’s likely to missed by many because of the major departure from Mr. West’s previous outings.
Let me begin by saying 808’s & Heartbreak is not a hip-hop/rap album, although it will probably be found in that section at your local music store. The genre that 808’s & Heartbreak falls into can probably be best described as Pop crossed with R & B and Alternative. As I said before, ‘Ye doesn’t rap often on this album; instead, he usually sings (with and without Auto-Tune) or raps so slow you wouldn’t call it rap. The sound SO different, many people will no doubt be turned off, but in actuality, ‘Ye does a good job with the vocals, often times sounding very smooth or intentionally rough to convey the deep sense of emotion that can be found running all through 808’s & Heartbreak.
Also different is the production. Over the years, we’ve grown accustomed to hearing Kanye using a heavy dose of soul samples for his beats. This time around, everything appears to be arranged from scratch with minimal sampling, and heavy emphasis on tribal drums and sounds from the Roland TR-808 drum machine. These are not joyful beats either. This music is somber, a direct reflection of how ‘Ye’s been feeling as of late. It’s a different sound for ‘Ye, but the deep drums and orchestral music are sure to make good use of that car stereo or home theater setup.
The content of the songs are focused almost entirely on love and heartbreak, as the album’s title would suggest. This ain’t exactly feel good music. This is most definitely an artist’s emotion on the record. It’s not totally a downer tho. The song RoboCop displays some of Kanye’s usual humor when he says “Haha, that was a good one/ your first good one in a while.” West also teams up with Young Jeezy on the track Amazing, where ‘Yeezy and Jeezy are talking about how amazing it is to have the status and influence that they have attained.
808’s & Heartbreak is a hard one to peg. It’s hot, but its not going to be for everyone. I didn’t like it to begin with, but it definitely grew on me. With that, if you’re not sure, try before you buy. If you can accept the fact that its not hip-hop, then you’ll find a lot love. If not, then you’ll undoubtedly walk away heartbroken.
HOT: Say You Will, Welcome to Heartbreak, Paranoid, See You In My Nightmares
NOT: Love Lockdown, Bad News





He called for a new spirit in the people.


